Businessmen on any scale, from corporate salesmen attending trade shows to small craftsmen peddling their wares are local fairs, all have one thing in common: they need to display their products to the customers. Although this sounds both obvious and simple at first, there are actually a lot of strict requirements product displays must meet to be efficient. Obviously, they need to look professional, be well lit, and be colorful enough to attract a customer’s eye. But they also need to be large enough to fill your vendor’s space and present your merchandise, yet also be portable, lightweight, and able to be set up and broken down with a minimum of time, effort, and tools. Not surprisingly, commercial products exist to make this job easier for you.
Trade show displays come in three general categories of increasing size and price. Smallest and least expensive are tabletop displays. In the middle range of size and price are freestanding floor displays. Finally, largest and most expensive, are portable pop-up display booths.
Tabletop displays measure roughly five feet high by six feet wide, and is collapsible. One halogen bulb provides illumination. They come in two general types: black fabric panels or wooden panels.
The black fabric panel type has a professional business look. Magnet channel bars are placed within the panels so you can hang banners, documents, and photos without piercing the fabric (which tends to make the fabric panels look ratty and threadbare after a few years). Black fabric panels are commonly found at corporate trade shows, where the displays are used more for the presentation of company products than for displaying merchandise. The magnet bars are strong enough, however, to hang lightweight merchandise from, and consequently the black fabric panels are popular displays among jewelry salesmen.
The wooden tabletop displays are made from finished, stained, and polished wood. They can be found in almost any color of wood, but tend toward a light brown antique finish, which is the most popular. Instead of magnet channel bars, the wooden tabletop displays contain ten shelves, making them better for displaying merchandise at fairs and events.
The second category is freestanding floor displays. These displays stand ten feet high and six feet wide, and are illuminated by two halogen bulbs. They are wheeled and easily moved about. Both collapsible and portable, they come with a shipping case that can server double duty as a counter top. Freestanding floor displays come in both the black fabric panel and wooden shelf variety.
The final category of trade show display is both the largest and most expensive: the popup display booth. Specifically designed for trade show exhibits, the ten-foot high booth is lightweight, collapsible, and portable, yet surprisingly sturdy and strong. It can be set up and taken down quickly and easily, and requires no tools other than your hands.
Of course, some people prefer to design and build their own booths or displays, customizing it for their particular product or merchandise. For those who don’t have the time, training, or tools to do this, however, these standard ready-made display kits are a convenient alternative.
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